View of house facades at Maximilianstrasse in Munich reflected in the shop window of Valentino.

Luxury shopping

Chic flagship stores and premium brands

No doubt about it – when you think of Munich, you don't just think of beer gardens and football fever; the city's exclusive shopping streets are sure to come to mind, too.

No other city in the world has so many international luxury labels nestled side by side among established, traditional brands. These include a number of former Purveyors to the Court, some of whom still sell their exquisite products today, including the watchmaker Andreas Huber, the jeweller Hemmerle, shoemaker Eduard Meier, fabric warehouse Radspieler and delicatessen Dallmayr.

When you decide to hit the shops in Munich, you’ll also get a free tour past some of the city's most beautiful sights. If you feel more at home in exclusive flagship stores, then look no further than Maximilianstrasse. This street is famous around the world and Munich's most expensive location. Shopping fans can focus on the first half of the boulevard, the section between the Nationaltheater and Altstadtring.

The Residenzpost building, right at the entrance to Maximilianstrasse, is home to Louis Vuitton's Munich “Maison”, one of the city's most exclusive addresses. New York-based architect Peter Marino designed the store in the style of a grand villa – similar to the Maison flagship stores in Paris and London.

As well as French Haute Couture, you'll also find almost all major international luxury fashion and jewellery brands along Maximilianstrasse. Fashion labels such as Armani, Chanel, Dior, Escada, Hermès and Gucci, jewellers like Bulgari and respected art galleries – anyone who’s anyone from the world of glitz and glamour can be found here.

And of course, even if your budget does not quite stretch that far, Maximilianstrasse is still a wonderful place to stroll. The architecture and impressive ambience alone are worth a trip.

And of course, even if your budget does not quite stretch that far, Maximilianstrasse is still a wonderful place to stroll, soaking up the flair of luxury living and marvelling at the chic items on show in the artfully dressed windows.

The architecture and impressive ambience alone are worth a trip: Alongside Brienner Strasse, Ludwigstrasse and Prinzregentenstrasse, Maximilianstrasse is one of Munich’s four most important grand boulevards: In the 19th century, King Maximilian II commissioned his architect Georg Friedrich Bürklein to design the street in the unique “Maximilian style”, bringing together elements from various style movements including Neo-Gothic and Renaissance.

Directly off Maximilianstrasse, you'll find a the courtyards of Maximilianhöfe, a distinct shopping area in itself where Italian labels like Brioni, Bottega Veneta, Ermengildo Zegna, Versace and Dolce & Gabbana showcase their premium collections. If you’re on the lookout for a quiet spot to sit after a trip down the hustle and bustle of Maximilianstrasse, then look no further than these courtyards: The benches in the interior courtyard are the ideal spot to take a break from shopping.

A little further down on Perusastrasse – the section of road that extends on from Maximilianstrasse towards Theatinerstrasse – the shopping experience continues with traditional British elegance from Burberry, Italian fashion and accessories by Prada, American jewellery by Tiffany and exclusive leather goods by the Munich brand Etienne Aigner. 

Hanging gardens, tranquil, accented inner courtyards and an immense, suspended sphere created by artist Olafur Eliasson transform a trip to Fünf Höfe into a treat for the senses.

Right around the corner, the Fünf Höfe area (Five Courtyards) on Theatinerstrasse invites visitors to shop in a one-of-a-kind atmosphere. The arcades, which were designed by star Swiss architects Herzog & de Meuron, are home to premium designer stores, including Patrizia Pepe, Muji and Karl Lagerfeld, as well as a number of cafés, bars and restaurants.

Hanging gardens, tranquil, accented inner courtyards and an immense, suspended sphere created by artist Ólafur Elíasson transform a trip to Fünf Höfe into a treat for the senses. 

Visitors to Munich will find another luxury hotspot waiting for them on Maffeistrasse: This is where the traditional Munich brand Lodenfrey sells luxurious traditional dress and designer fashions over six floors. Just a little further down the road, the Theresa boutique stocks the most sought-after designer labels from Saint Laurent and Prada to Céline.

Not far from Maximilianstrasse and Theatinerstrasse, just a short walk across the square at Odeonsplatz, you’ll find the Brienner Quartier and its classical buildings, reflecting the elegance of high-class shopping culture.

During the Regency period, a number of exquisite shops were established directly beside the Residenz palace, some of which are still family-owned today. Why not take a gentle stroll through the area and experience the unique blend of the traditional and the modern for yourself? At the same time, you can browse bespoke shoes, designer fashion, premium antiques and modern art.

The brands showcasing their premium products in the Brienner Quartier include the leather brand MCM Lederwaren & Accessoires, Woolrich and Iris von Arnim.

 

 

Text: München Tourismus; Illustration: Julia Pfaller; Photos: Christian Kasper
In the traditional dress store Gottseidank in Munich, a woman is tying the apron of another woman who is wearing a dirndl.

Buy traditional dress

Vintage Dirndls and Hirschlederhosen

From Second-hand to a traditional store – we made our way through Munich's selection of traditional dress. 

Second-hand, a local label, a traditional store and a hire service – we made our way through Munich's selection of traditional dress.

A man tries on a brown traditional leather shoe

Traditional accessories

Haferl shoes and Dirndl bags

We visited some traditional shops and young designers in Munich to explore their traditional costume accessories.

It's not just dirndls and lederhosen: We visited some traditional shops and young designers to explore their traditional accessories.

Questionnaire: Rahmée Wetterich

Best place if longing for Italy, Mrs. Wetterich?

The fashion designer Rahmée Wetterich in our questionnaire.

The fashion designer Rahmée Wetterich her sister run the "Noh Nee" label, tailoring clothes that combine both Bavarian and African influences.

Flowerbed at Gärtnerplatz in Munich.

Shopping

Around the Gärtnerplatz

Shopping far from the major department stores: at Gärtnerplatz and Glockenbachviertel individuality counts. A shopping tour.     

Shopping far from the major department stores: at Gärtnerplatz and Glockenbachviertel individuality counts. A shopping tour.     

A view of a church reflected in a shop window in Munich.

Shopping guide

Shopper's paradise

Shopping in an architecturally impressive atmosphere: a stroll through the inner city of Munich.

Shopping in an architecturally impressive atmosphere: a stroll through the inner city of Munich.

Pedestrian zone in Munich with one of the two towers of the Frauenkirche in Munich.

Department stores

Everything under one roof

Anyone who wants to explore Munich's long-established department stores starts the shopping tour in the city centre.

Oberpollinger, Ludwig Beck or Konen – anyone who wants to explore Munich's long-established department stores starts the shopping tour at Karlsplatz-Stachus or Marienplatz.

Merchant with dried fruit on the Viktualienmarkt in Munich.
Viktualienmarkt Tasting Tour

Discover the most delicious delicacies of the city and learn all kinds of interesting facts about Munich's most famous food market.

Book now for 40 €!

Discover the most delicious delicacies of the city and learn all kinds of interesting historical facts about Munich's most famous food market.

View of a residence serenade with candles in the court chapel.
Residenz Serenades

This Munich experience promises high culture for newcomers and enthusiasts: enjoy the popular Mozart concerts in the Residenz.

Book now from 38 €

This Munich experience promises high culture for newcomers and enthusiasts: enjoy the popular Mozart concerts in the Residenz.

Exterior view of the Munich Palace of Justice on Prielmayerstraße in Maxvorstadt.
Justizpalast Tour

During the guided tour of the present-day seat of the Bavarian State Ministry of Justice, you will learn everything about the history and significance of the neo-baroque court and administrative building.

Book now for 20 €!

During the guided tour of the present-day seat of the Bavarian State Ministry of Justice, you will learn everything about the history and significance of the neo-baroque court and administrative building.

Small meeting room of the Neues Rathaus in Munich
New Town Hall Tour

Explore the Neue Rathaus on Marienplatz with an official City of Munich tour guide. A visit of the famous law library is also included!

Book now from 22 €

Explore the Neue Rathaus on Marienplatz with an official tour guide. A visit of the famous law library is also included!

Magistrates, Monachia and magnificent celebrations: explore the Neue Rathaus on Marienplatz with an official City of Munich tour guide. A visit of the famous law library is also included!

Exterior view of the Hofbräuhaus Munich at dusk.
Hofbräuhaus Tour

Discover the most famous beer hall in the world with an official guide of the city of Munich and enjoy a fresh Mass of beer afterward!

Book for 28€, Mass beer included!

Discover the most famous beer hall in the world with an official guide of the city of Munich and enjoy a fresh Mass of beer afterward!

Discover the most famous beer hall in the world with an official guide of the city of Munich and enjoy a fresh Mass of beer afterward!

Towers at Marienplatz in Munich
Old Town Tour

The city walk for everyone who wants to become acquainted with the most beautiful parts of Munich's city centre.

Book now for 18 €!

The city walk for everyone who wants to become acquainted with the most beautiful parts of Munich's city centre.

Wort kettle at the Spaten brewery in Munich.
Spaten Brewery Tour

Experience a brewery tour at Spaten with a look behind the scenes, interesting facts about the company history and beer tasting in the brewery tower.

Book now for 22 €!

Experience a brewery tour at Spaten with a look behind the scenes, interesting facts about the company history and beer tasting in the brewery tower.

A woman with varnished fingernails holds a gift with the inscription "simply Munich".
Vouchers

Buy now vouchers for your visit in Munich. The ideal gift! Guided tours, guest cards and more...

Buy vouchers from 6,50 €

Buy now vouchers for your visit in Munich. The ideal gift! Guided tours, guest cards and more...

Book now!

Street Art-Tour

Did you know that Munich was a pioneer of the European graffiti scene? Discover different art up close in the city with our street art tour today!

Experience the city's diverse art & exciting graffiti on our street art tour!

Did you know that Munich was a pioneer of the European graffiti scene? Discover different art up close in the city with our street art tour today!

View of the Salzach river and the castle in Salzburg.
Salzburg and the Lake District

Visit the birthplace of Wolfgang Amadeus Mozart and relax on the journey to beautiful Lake Wolfgang.

Book now from 58 €

Visit the birthplace of composer extraordinaire Wolfgang Amadeus Mozart, stroll through the Baroque old town and then relax on the journey to beautiful Lake Wolfgang.

A stone jug with the inscription Oktoberfest Munich.

Order now!

Oktoberfest Shop

Bring a piece of Oktoberfest home: Purchase official souvenirs such as the Wiesn poster or the Oktoberfest beer stein in the official Oktoberfest shop.

Bring a piece of Oktoberfest home: Purchase official souvenirs such as the Wiesn poster or the Oktoberfest beer stein in the official Oktoberfest shop.

Bikes stand in the green grass in the English Garden in Munich
Rental bike 1 day

With a rental bike, you can experience Munich at your own personal pace. Discover hidden alleys and charming districts off the beaten track.

Book now for 26 €!

With a rental bike, you can experience Munich at your own personal pace. Discover hidden alleys and charming districts off the beaten track.

A woman in the exhibition "Der Blaue Reiter" in the Lenbachhaus in Munich
Discovery trip incl. City Pass

2 nights in your selected hotel and - thanks to the City Pass - free admission to 45 museums, sights and attractions: our travel package for explorers.

3 days from 313 € for 2 Pers.

2 nights in your selected hotel and - thanks to the City Pass - free admission to 45 museums, sights and attractions: our travel package for explorers.

Bag on green background
Vouchers

Give the gift of a special Munich voucher: we also offer vouchers for all our guided tours. Here you can book unique Munich experiences directly online, print them out and give them as a gift voucher to friends or family.

Buy vouchers from 6,50 €

Give the gift of a special Munich voucher: we also offer vouchers for all our guided tours. Here you can book unique Munich experiences directly online, print them out and give them as a gift voucher to friends or family.