On Kuly 22 to 23 2026, the B2B Tourism Festival & Bayern Connect will take place at Werksviertel-Mitte. The event brings together professionals from destinations, hospitality, associations, agencies, and tourism-related businesses to discuss current developments and future trends in the tourism industry.
The focus is on professional exchange, knowledge sharing, and networking within the tourism sector. The programme includes presentations, workshops, practical sessions, and discussions covering topics such as digitalization, artificial intelligence, sustainability, inclusion, destination development, and innovative marketing approaches. The event also provides opportunities for networking and the development of new partnerships and collaborations.