Tourism in Munich

Annual performance stats for 2019

Tourism in Munich continued to grow last year: 8.8 million arrivals and 18.3 million overnight stays were registered in 2019.

Tourism in Munich continued to grow last year: 8.8 million arrivals (+5.9 percent) and 18.3 million overnight stays (+6.8 percent) were registered in Munich's commercial accommodation facilities that comprise ten or more beds.

With an increase of 8.6 per cent in overnight stays (9.5 million), the domestic market showed a particularly strong upward trend last year. Overnight stays by international guests grew by 5 per cent to reach 8.8 million.

"The steady growth of tourism in Munich demands that tourism be managed in a sustainable manner. After all, one of the success factors of our destination is the typical Munich hospitality."
Geraldine Knudson, Head of München Tourismus

Almost half of all overnight stays were generated by guests from abroad. This makes Munich the go-to tourist destination in Germany with the highest percentage of overnight stays compared to the nation’s other major cities.

The willingness to invest in the hotel industry remains very high in Munich. Last year, a total of twenty new hotels with more than 8,000 beds opened in the city zone alone. At the end of 2019 there were a total of 470 commercial establishments with almost 88,000 beds in Munich. Despite the increase in capacity, room occupancy rates remained stable at 75 percent as did room prices.

The head of München Tourismus, Geraldine Knudson, sees the current figures as something of a challenge: “Munich is a magnet for guests from all over the world. The steady growth of tourism in Munich demands that tourism be managed in a sustainable way. After all, one key success factor with our destination is Munich’s typical hospitality.

Addressing the desired target groups in a precise manner is, without doubt, the right way forward. We have, therefore, repeatedly placed our "Kulturherbst" and "Licht" campaigns in the umbrella markets of Germany, Austria and Switzerland. They create travel incentives in the off-season and thus distribute tourism flows more evenly throughout the year. With these campaigns, we have succeeded in drawing the attention of potential guests to the culture, creativity and innovative power our city has to offer”.

The expert for employment and business, Clemens Baumgärtner, emphasises the following: “The tourism sector is an important factor in Munich as a business location. In 2019, tourism-related turnover amounted to EUR 8.6 billion. In future, the team from München Tourismus will continue to work closely with the tourism industry to position the city – with all its facets – as a high-quality destination for visitors from all over the world”.

 

Domestic and DACH markets

The number of overnight stays from Germany rose to 9.5 million (+8.6 per cent) in 2019. Switzerland recorded 474,000 overnight stays (+3.9 per cent) and Austria 464,000 overnight stays (+5.6 per cent).

A total of 10.4 million overnight stays were registered from the DACH markets (Germany, Switzerland, Austria) or +8.2 per cent. With a share of roughly 57 per cent of total overnight stays, these key markets are particularly important for Munich as a destination.

 

Europe (without the DACH region)

In 2019, the foreign European markets generated a plus of 8.2 per cent with a total of 4 million overnight stays. Italy recorded 613,000 overnight stays (+5 per cent), Great Britain 586,000 overnight stays (-0.4 per cent), followed by Russia with 437,000 overnight stays (+15.1 per cent), Spain with 353,000 overnight stays (+1.2 per cent), France with 265,000 overnight stays (+5.2 per cent) and the Netherlands with 230,000 overnight stays (+7.5 per cent).

 

Asia

Asian markets recorded a slight decline of 0.5 per cent to 1.9 million overnight stays last year. With 528,000 overnight stays, guests from the Arab Gulf States generated the most overnight stays from the Asian region. Although declines (-5.7 percent) were noticeable from this market, it is still Munich's fourth-largest foreign market.

China recorded a plus of 0.3 per cent with 433,000 overnight stays. Guests from the South-east Asian market generated 321,000 overnight stays (+1.6 per cent). At 3.8 days, guests from India were distinguished by an above-average length of stay (average length of stay: 2.1 days). They spent a total of 159,000 nights in Munich (+21.4 percent).

 

North and South America

Overnight stays by guests from the USA in 2019 were 1.2 million (+5.5 per cent). The total North and South American market accounted for 1.7 million overnight stays (+5.7 per cent).

 

Outlook

For the year 2020, München Tourismus anticipates a rate of growth totalling roughly
5 percent.

 

Top ten markets, January to December 2019

1.Germany9.505.012 overnight stays
2.USA1.224.637 overnight stays
3.Italy613.231 overnight stays
4.Great Britain585.544 overnight stays
5.Arab Gulf States528.196 overnight stays
6.Switzerland473.835 overnight stays
7.Austria463.914 overnight stays
8.Russia436.702 overnight stays
9.China433.097 overnight stays
10.Spain352.726 overnight stays

 

Background

München Tourismus is a local tourism organisation based in the Department of Labour and Economic Affairs for the City of Munich. München Tourismus works with partners from the private sector – Tourismusinitiative München TIM e.V. – to develop marketing campaigns, PR measures and tourism products to position Munich as a prime destination among its international competitors. The strategic direction of these initiatives is determined by the Tourism Commission of Munich, a joint body of the city councillors and representatives from the local tourism industry. The cooperation partners are keen to promote quality tourism in Munich. This will not only ensure more enjoyable holidays and a better quality of life in the city; it will also maintain the acceptance of tourism among the local population. München Tourismus is a centre of excellence, knowledge base and innovation centre for the Munich tourism industry and also acts as a link to regional and national tourism organisations such as TOM, BayTM, DZT, MC etc.; it is also a professional and neutral advisor for the tourism industry.

 

Annual performance stats for 2019

Printable photos for tourism reporting about Munich are available for download at www.munich.travel/film-and-photo-service

Press contact: tourismus.presse@muenchen.de

 

 

Photo: Christian Kasper

Covid-19

For information about Covid-19 and your stay in Munich please have a look here.

With the new information portal corona-navigator.de, the "Federal Competence Centre for Tourism" wants to give orientation to tourism professionals. The portal offers current news, facts and recommendations for action for the tourism industry.

Companies can find information on federal economic aid on this website (in German only).

Travel Trade
Travel Trade
Discover Munich
The Angel of Peace midst the Maximilian parc in the district of Bogenhausen was built in the occasion of the 25 peaceful years after the Franco-German war of 1870/1871.

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Geschwister-Scholl-Platz was named after Sophie and Hans Scholl - both were members of the "White Rose".

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

The emerald green Eibsee lies at a height of approximately 1,000 metres at the foot of the Zugspitze in the Wetterstein in Bavaria. Is worth a visit all year round!

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise.