Privacy policy

The official tourist portal for the City of Munich is operated by the Department of Labour and Economic Development – München Tourismus under the domains and This Privacy Policy explains how we handle your personal data.


Name and contact details of the party responsible for the content of this website
City of Munich
Department of Labour and Economic Development
München Tourismus
80331 Munich, Germany
Phone.: +49 89 233 96500

Contact details of the party responsible for data protection
City of Munich
Data Protection Officer
Burgstr. 4
80331 Munich, Germany

Collection of personal data
München Tourismus shall only collect, store or process data for the fulfilment of its own business purposes.


All users are fundamentally able to access the tourist portal without personal data being collected. Users do not need to register to use the services provided by München Tourismus. However, München Tourismus will request your personal data if you wish to register for one of our personalised or chargeable services (e.g. newsletter or hotel bookings).


Data collected during registration

When you register to use personalised or chargeable services provided by München Tourismus, we will collect personal data such as your name, address, contact and communication information such as telephone number and email address, and, if necessary, payment details. Further details may also be requested depending on the service, including information about your company, business address, business communication information, business sector and contract and accounting data. We will also collect contract and accounting data for chargeable services. Furthermore, you may also choose to supply other details to us, such as your areas of interest.

We will only use your personal data for the purposes of allowing you to access those of our services that require registration and/or payment, or to provide and invoice for services. As such, your personal data will only be requested and processed to the extent required for the purposes of the contract.

When registering, you must consent to the processing of your data. The legal basis for the processing of your data is Article 6 Para. 1 a) of the EU General Data Protection Regulation.


Use of cookies and comparable technical processes

The tourist website of the City of Munich uses cookies and other comparable technical processes which involve the transmission of an identifier to your device (computer, smartphone, etc.).

These automatically provide us with specific information about your computer and internet connection, including IP address, browser details, operating system. We also store your visit history, meaning the pages on our website you visit, including the order in which you visit them as well as the date and time. During your visit, we will sometimes use JavaScript to collect and evaluate further data, including the time it takes a page to load, whether a page has loaded correctly, the time you spend visiting a detailed page, data on interaction with pages (e.g. scrolling, clicking, mouseovers) and information on when you leave the page.

This process helps us to analyse how our website is used so that we can optimise our content overall, and enables us to personalise content specifically for you, for example by recognising you as a return visitor to our website. The process also ensures that you do not need to re-register every time you use our personalised services.

The legal basis for this is Article 6 Para. 1 f) of the EU General Data Protection Regulation.


Server log files

The provider of this website automatically collects and stores information in server log files, which your browser transmits to us automatically. This information includes:

- IP address  
- browser type and version
- operating system used
- referrer URL
- hostname of computer accessing the site
- time of server request

This data cannot be connected to specific individuals without further processing. The data will not be merged with other data sources. We reserve the right to subsequently check this data if we become aware of any concrete evidence of illegal use of the website.

The legal basis for this is Article 6 Para. 1 f) of the EU General Data Protection Regulation.


Contact form

If you submit a request to us using the contact form, we will store the details you enter on the form, including the contact details you provide, for the purposes of processing your request and in case there are any follow-up questions. We will never share these details without your consent.

The legal basis for this is Article 6 Para. 1 f) of the EU General Data Protection Regulation.


Newsletter details

If you would like to subscribe to our newsletter as advertised on our website, we will need your email address, as well as information allowing us to verify that you are the owner of the email address provided and that you have agreed to receive the newsletter. No further details will be collected. We will use this data exclusively to send you the information you have requested and will not pass it on to any third party. At any time you may revoke your consent to the storage of your data and your email address, and the use of it to send you the newsletter, by clicking the “unsubscribe” link in the newsletter.

The legal basis for this is Article 6 Para. 1 a) of the EU General Data Protection Regulation.


Privacy policy congress calender

Munich Tourism publishes the data you entered in the congress and trade fair calendar (i.a. name, date, category, industry/ cluster). The provided data will be used for confidential MICE statistics.
Personal data which you have entered in the “contact details form” will not be published in the congress and trade fair calendar, but will be used in case of further enquiries.
All data are saved in our database and can be erased or anonymized if requested. You can withdraw your consent at any given time by sending us an e-mail to We do not pass your data on to third parties.


Privacy policy meetago

Your data will be processed by meetago GmbH for the purpose of identifying suitable meeting venues and forwarded to potential providers for the purpose of preparing an offer. If you register, you can request deletion of your profile via the contact details provided. If your profile is not used for more than two years, we reserve the right to delete it without further notice.


Handling of personal data

München Tourismus stores your personal data on a server located in Germany, which is operated by our processor, Adesso AG. We have worked together to take all necessary technical and organisational security measures to ensure that your personal data will be stored in such a way as to protect it from unauthorised access or misuse. Employees are obliged to ensure that any handling of data complies with the regulations set forth in the General Data Protection Regulation, the Bavarian Data Protection Act and the German Federal Data Protection Act.


Recipients of personal data

This tourist portal is technically operated by our processor, Adesso AG. All data collected is passed on to the processor. The processor is bound by the same strict data protection regulations as the City of Munich.

Other than this transmission of data, München Tourismus will never share your personal data with a third party without your express consent, unless legally obliged to do so.


Social plugins

This tourist website uses social plugins. Currently these include plugins for Facebook, Vimeo, YouTube, Instagram and Twitter. Under certain circumstances, these plugins may transmit information, potentially including personal data, to the service providers. The service providers may then use the information they receive. München Tourismus does not itself collect any personal data via social plugins or via their use.

München Tourismus has no control over which data an active plugin collects and how this data is used by the provider. At present, it must be assumed that at least the IP address and device-related information will be collected and used. It is also possible that service providers may attempt to store cookies on the computer you are using.

We have integrated social plugins for the following companies into our website:


Facebook plugins (“Like” button)

Our website contains plugins for the Facebook social network, operated by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise Facebook plugins from the Facebook logo or the “Like” button on our website. You can find an overview of the Facebook plugins here:

When you visit our website, the plugin creates a direct connection between your browser and the Facebook server. Through this connection, Facebook receives the information that you have visited our website via your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you may link the content on our pages with your Facebook profile. This will enable Facebook to associate your visit to our website with your user account. We would like to advise you that, as the operator of this website, we receive no knowledge of the content of the data transmitted or how it is used by Facebook. For further information, please refer to the Facebook Data Policy at If you do not want Facebook to associate your visit to our website with your Facebook user account, please log out of your Facebook account before using the website.


Our website includes features connected with the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you may link the content of our website with your Instagram profile by clicking the Instagram button. This will enable Instagram to associate your visit to our website with your user account. We would like to advise you that, as the operator of this website, we receive no knowledge of the content of the data transmitted or how it is used by Instagram. For further information, please refer to the Instagram Privacy Policy at


Our website includes features connected with the Twitter service. These features are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. You can link the websites you visit with your Twitter account and notify other users when you visit them by using Twitter and the “Retweet” function. This also transmits data to Twitter. We would like to advise you that, as the operator of this website, we receive no knowledge of the content of the data transmitted or how it is used by Twitter. For further information, please refer to the Twitter Privacy Policy at You can change your Twitter privacy settings in your account settings at:


Our website uses plugins provided by the Google-operated website YouTube. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of the pages of our website that features a YouTube plugin, a connection to YouTube’s servers is created. This notifies the YouTube server about which of our webpages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this from happening by logging out of your YouTube account. For further information on the handling of user data, please refer to the YouTube Privacy Policy at


The Vimeo social plugin establishes a direct connection with the services provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. For information on the data collected and how it is used, please refer to the Vimeo Privacy Policy: For information on how to protect your privacy, please go to


We operate an account on where we publish inspirations about Munich. Pinterest Europe Ltd. is an Irish company based in Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). Pinterest Europe Ltd. is the data controller subject to GDPR obligations.

When you sign up for Pinterest or use Pinterest, you voluntarily provide certain information, including your name, email address, phone number, photos, pins, comments and any other information you provide to Pinterest. In addition, Pinterest collects and processes your IP address, which is used to approximate your location if you choose to share your exact location, as well as other internet and electronic network activity (including what pins you click on, what boards you create and what text you add in a comment or description, etc.). You can find more information at


Third-party advertising on our websites; third-party cookies

Our website contains some third-party advertising. We do not share your personal data with these third parties. We also use systems from partners and service providers to calculate the number of users accessing our website and to provide advertising space. Some of these systems use their own cookies and similar technical processes, the purpose of which is to measure the number of those accessing the site more precisely and provide more targeted advertising.

No personal user data such as name, address, telephone number or email address, is collected during the display of banners, buttons, pop-up windows or similar advertising.

We guarantee that usage data and usage profiles will not be connected with personal data, nor will online user data profiles be merged with any existing offline address data. Cookies and similar technical processes will only be used in certain cases to optimise the advertising displayed for the user. This reduces the repetitiveness of advertising material for the benefit of the user and thereby increases advertising quality. Cookies are also used to build up anonymised profiles. These are used for target group marketing purposes, whereby the advertising materials delivered are customised according to the behaviour exhibited by the user (websites visited, clicks, etc.). This process, known as “remarketing”, ensures that the advertising displayed appeals to the interests of the user and is relevant. Cookies are also used to enable you to see content and advertising that reflect your interests. Web browsers are routinely set up to accept cookies. However, users can disable cookies or change the settings of their browsers to ensure that they will always be asked before cookies are accepted.

If you do not agree with the use of cookies as outlined above, you can disallow the storage and use of information on your interests, or re-enable it if necessary. Tracking cookies can be disabled in the same way, by storing an “opt-out cookie” on your device and thereby preventing the collection of anonymised data. If you delete all of your cookies, please be aware that this may also cause any opt-out cookies you have stored to be deleted, and they will then need to be reinstated.

In order to deactivate optimisation using DoubleClick cookies, please click here:

The German Federal Association of Digital Economy (Bundesverband Digitale Wirtschaft/BVDW) offers a convenient option for deactivating cookies at:


Web analysis by Google AdSense

This website also uses Google AdSense, a service used to integrate advertising from Google Google AdSense uses cookies, which are text files stored on your computer that make it possible to analyse how you use the website. Google AdSense also uses what are known as web beacons (invisible images). These web beacons are used to analyse information such as visitor traffic on this website.

The information obtained via cookies and web beacons, with regard to the use of this website (including your IP address) and the provision of web formats, is transmitted to a Google server in the USA and stored there. This information may be transmitted by Google to its contractual partners. However, Google will not merge your IP address with other stored data that pertains to you.

You can prevent the installation of cookies using the appropriate browser settings, however we would like to point out that if you do so, you may not be able to enjoy all features of this website to their full extent.


Web analytics through Google Analytics

We use the tracking tool Google Analytics of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, E-Mail: ("Google") on our website.
Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information for the purpose of systematically evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

If individual pages of our website are called up, the following data is stored:
- Three bytes of the IP address of the user's calling system (anonymized IP address).
- The web page called up
- The website from which the user accessed the page of our website (referral URL)
- The subpages that are called up from the page called up
- The time spent on the website
- The frequency with which the web page is accessed

We use Google Analytics with activated IP anonymization. This means that the IP addresses are shortened by the last octet (e.g. 192.168.79.***; so-called IP masking). An assignment of the shortened IP address to the calling computer or terminal device of the user is no longer possible.

We also use the technical extension "Google Signals", which enables cross-device tracking. This allows a website visitor to be recognized across different end devices. However, this only happens if the visitor is logged into a Google service during the website visit and has also activated the "personalized advertising" option in their Google account settings. The logins and device types of all website users who were logged into a Google account and triggered an event on the website are taken into account. With the help of Google Signals, it is possible to see in particular on which device the user clicked on an ad for the first time and on which device the relevant conversion took place. We do not receive any personal data from Google in this regard, but only statistics compiled on the basis of Google Signals. If you do not wish to use "Google Signals", you can deactivate the "personalized advertising" option in your Google account settings.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is your consent according to Art. 6 para. 1 lit. a) DS-GVO.

We delete the stored data as soon as they are no longer required for our recording purposes. In our case, the storage period is a maximum of 24 months.

More information on the terms of use of Google Analytics:

More information about Google Analytics privacy:


Facebook Pixel

For conversion measurement, our website uses the visitor action pixel from Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA (“Facebook”). This allows the behaviour of visitors to the site to be tracked after they have been forwarded to the provider's website by clicking on a Facebook advertisement. The effectiveness of the Facebook advertisements can then be analysed for statistical and market research purposes so that future advertising measures can be optimised. The collected data is anonymous for us as operator of this website; we cannot draw any inferences about the identity of the users. However, the data are stored and processed by Facebook, so it is possible to link them to the respective user profile and Facebook can use the data for its own advertising purposes in accordance with the Facebook’s data use
guidelines. Facebook can therefore enable the delivery of advertisements on Facebook pages and outside Facebook. We as the site operator cannot influence how the data is used.

Further information about the protection of your privacy can be found in Facebook’s data privacy policy

You can also disable the “Custom Audiences” remarketing function in the settings for advertisements at You must log in to Facebook in order to do so.

If you do not have a Facebook account, you can disable use-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: .


Partner privacy policies

Much of the content, information and services offered in / are provided by the partners of München Tourismus or third parties. We would like to expressly point out that our partners generally have their own privacy policies, over which we have no control. We can therefore accept no liability or responsibility for the privacy policies of our partners.


Duration of data storage

We will store your personal data for as long as necessary to achieve the respective purpose or for as long as specified in the various storage periods provided for under the applicable legislation. Once the respective purpose has been achieved or these storage periods have expired, the related data will be blocked or deleted routinely and in line with the applicable legal provisions.


Your rights to information, correction, blocking, deletion, objection and complaint

You have the right to request information about the personal data stored about you by München Tourismus at any time. You are also entitled to request the correction, blocking, or deletion of your personal data, apart from the storage of data for business processing.

In order to ensure that the blocking of data can be taken into account at any time, the data must be retained in a blocked file for control purposes. You may also request the deletion of the data. You can also make changes to the data or revoke your consent by sending us a message detailing your request, which will then take effect for the future.

Furthermore, you have the right to make a complaint to the responsible supervisory authority.


Right to revoke consent

If you have consented to the collection of your data by the City of Munich, you can revoke this consent at any time and this will then take effect for the future.


Changes to our Privacy Policy

We reserve the right to amend this Privacy Policy from time to time so as to ensure that it always complies with the current legal requirements, or in order to integrate changes in our services into the Privacy Policy, e.g. in the event that new services are introduced.  The new Privacy Policy shall then apply to your next visit.

If you have registered with us for a personalised or chargeable service, we will notify you in writing of any such changes at least thirty (30) days in advance, usually via email. As part of this notification, we will explain the content of and reason for the change. If you do not object to the change within the notice period, it will take effect.

If you object to the change, the current provisions shall continue to apply for the time being. You or München Tourismus may then terminate the contract on which your registration is based for extraordinary reasons. If you do not cancel it or if it has not been possible to deliver notice of the change, München Tourismus may wholly or partly block your data until you have been able to read the new Privacy Policy and accept it. If your data is blocked, you may only be able to continue using our services to a limited extent, particularly new services. If there is no further contact, we may delete blocked data after a reasonable period. If the change involves the implementation of urgent legal requirements, your data will always be blocked if you object to the change or if the notice of the change cannot be delivered. In such cases, München Tourismus may delete the data immediately after it is blocked.

Any such change will not affect your rights to information, correction, blocking, deletion and objection.