A BMX rider does tricks during the Munich Mash at the Olympiapark.

Sport as an economic factor

Trade fairs, events and conferences on the subject of sports in Munich

Sport is just as economically relevant a topic as medicine or construction technology. Nowadays, an entire industry deals with exercise in the broadest sense: from sportswear to sports equipment, sporting trips or health advice to sport itself. And of course there are also various meetings and conferences on the subject. Munich is a particularly good destination for all these events. After all, there is not only a good infrastructure here with exhibition halls, hotels and gastronomy, but also a particularly suitable sporting environment with suitable sports venues such as the Olympic Park or the Allianz Arena and the mountains at the gates of the city.

Top-class sport in the Olympic Park at the Munich European Championships 2022

The all-important sporting event in Munich this year is the European Championships. 50 years after the Olympic Games, a major sporting event will once again take place, bringing together athletes from the most important Olympic sports to compete: Track and Field, Beach Volleyball, Canoeing, Rowing, Cycling, Gymnastics, Triathlon, Sport Climbing and Table Tennis. The Olympic sports facilities that still exist today will be used for this purpose. Munich will welcome around 4,700 athletes to this sporting event.

A trade fair for outdoor and mass sports - Outdoor by ISPO

One of the most important trade fairs for all aspects of sports and outdoor activities is the "Outdoor by ISPO" in Munich. Every year, the international sports and outdoor industry meets here for Europe's largest trade fair in this sector. The focus is on topics such as health, nature, mobility, urbanity and sustainability. Questions such as "What is the significance of the outdoor lifestyle for society?" or "How do consumers define and experience the term 'outdoor'?" are addressed at live events and by means of interactive, digital offerings. Socially relevant topics, trends and developments that also go beyond the industry will be discussed.

In addition, numerous manufacturers of a wide variety of sports and outdoor products will of course be presenting themselves at the fair. With over 2.2 billion euros and a growth rate of 14 percent, the German-speaking region is the strongest sales region for the outdoor industry. The record figures for the industry were reported by the European Outdoor Group (EOG), the exclusive, conceptual sponsor of OutDoor by ISPO, at the trade fair.

Around two thirds of the guests and 70 percent of the exhibitors came from the international sector. Among others, dealers, buyers and brand representatives from 70 countries were represented, including European core markets such as France, Italy, Austria and Switzerland as well as the USA, Canada and Asia. This year, the 8,000 trade visitors met for the first time at the Munich Order Center, the MOC.

Action and coolness for spectators and athletes at MASH

Action sports events are also a perfect fit for Munich. The surf scene that has developed over the years on the Eisbach in the English Garden is the best example of this. In June, the popular action sports festival MASH took place in the Olympic Park for the seventh time. The top stars of the scene attended the skateboarding, wakeboarding and BMX events and provided the spectators with exciting competitions and some scenes that got the adrenalin pumping.

The supporting programme attracted visitors with numerous concerts and arts and crafts stands. Around 70,000 spectators celebrated the athletes, attended the concerts and thus contributed to the economic success of the event for Munich. "The enthusiasm and atmosphere of the fans at the international first-class contests, the many visitors of all ages who strolled through the MASH Fest - it was simply wonderful. It shows what a gift Munich received 50 years ago with this park," said Olympic Park director Marion Schöne about the festival.

 

Yoga as a trade fair - the YogaWorld and the Yoga Conference

The München Yoga Conference, which will take place in 2022 at the beginning of November, or the YogaWorld participatory trade fair (June 2022) are about a much calmer kind of movement. For several years now, yoga has been much more than a relaxation practice of gurus from India.

An entire, steadily growing industry revolves around the downward-looking dog, the cobra and the warrior: clothing, equipment, nutrition, courses, coaching and much more. At the various yoga events, not only are different yoga styles practised and meditated on. There are also lectures on topics such as happiness, nutrition or yoga training.

 

August 2022

 

Photos: Fabian Stoffers, ISPO, EC Championchips, Katharina Brackmann
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

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A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A couple is sitting on stones and is looking to the water of the Isar River in Munich.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

A chairoplane at the Auer Dult in Munich.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

People swimming and sun bathing at the Isar river in München with the church St Maximilian in the background.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels