Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Planning an event

Incentives & events

Hospitality and tradition, artistic and cultural riches and the unique setting at the foot of the Bavarian Alps are unparalleled sources of inspiration for event planners. Munich’s diversity gives rise to authentic incentive programmes and exciting premium events.

Let the Convention Bureau assist you with your next Incentive event in Munich:

  • Counselling and suggestions for your individual program planning
  • Information about and arrangements with service professionals
  • Consultation regarding the implementation of site inspections
  • Support of advertising and acquisition measures
  • Literature about the city as well as destination of conferences, incentives and events
  • Procurement of specially trained, multilingual tour guides and reservations of hotel rooms

 

Sample itinerary

Get inspired by this sample itinerary for a four day incentive programme (PDF) in Munich.

The metropolis by the Isar offers a wide range of unique and diverse opportunities to Incentive planners.

 

Activity & team-building

Want to offer something special? An unforgettable experience? Be it an adventurous rooftop tour of the Olympic stadium, a sportive event in the beach volleyball arena, or a unique expedition on the Isar river, the wide range of activities on offer in the Bavarian capital has something to suit every guest.

 

Adventure & relaxation

This vibrant “meeting metropolis” has so much more to offer than beer, BMW and the FC Bayern Football Club: exploring the city’s diverse districts, visitors will find crafts, royal factories and cabarets, as well as modern entertainment and places to enjoy tranquillity and relaxation.

 

Culinary experiences & tradition

Munich’s attractiveness and success are closely connected with its zest for life, hospitality and cosmopolitanism. If you want to eat, go out and celebrate, you’ve come to the right city.

 

Shopping & souvenirs

Shopping in Munich is a particular pleasure. Luxurious consumer goods can be found in Maximilianstraße, while the Gärtnerplatz and Glockenbach district is better for funky, extravagant items. The Platzl old town square by the Hofbräuhaus is lined with colourful souvenir shops, while mouth-watering delicacies from all over the world can be found at the Viktualienmarkt, in the heart of the city.

 

Arts & culture

More than 60 museums, three world-class orchestras, and a fascinating history: Munich is rich in art and culture. In addition to the city’s well-known must-sees, there are also some hidden gems and special tours to enjoy.

 

Bavaria & daytrips

Munich’s idyllic backdrop, with its mountains, lakes, rustic villages and royal palaces, is virtually unsurpassable.

 

For further inspiration, please take a look at the section event planning. There you can find a detailed listing of service providers.

 

 

Photos: Christian Kasper, istock/vichie81, BMW Driving Experience, MucTours, Seven Tees, Wenckstern / Hot Rod Fun München, OldieGarage
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A couple is sitting on stones and is looking to the water of the Isar River in Munich.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

A chairoplane at the Auer Dult in Munich.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

People swimming and sun bathing at the Isar river in München with the church St Maximilian in the background.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels