Munich's traditional breweries such as the Hofbräuhaus are an integral part of the image of the Bavarian capital. However, international hotel chains, Motorworld and professional conference organisers are just as important and have long been firmly established for the international MICE audience.
The Hofbräuhaus is the regulars' table for the whole world. Most guests come from Munich and the surrounding area - and many international guests also come here to enjoy the Munich pub atmosphere, famous Hofbräu beer, homemade Bavarian food and daily live music - for over 400 years! Even Mozart had his snack in the Hofbräuhaus. Whether in the Schwemme, in the sheltered inner courtyard, in the Bräustüberl or in the adjoining rooms for up to 600 people - a visit to Munich's largest pub is always a unique experience.
The largest airport in the Alps is known as the "gateway to the world". In 2019, Munich Airport counted around 48 million passengers, making it one of the largest hubs in Europe. Within walking distance of both terminals is the Hilton Munich Airport - ideal as a MICE location not only because of its location at the international hub. With 30 event and conference rooms, a capacity of 1,200 people in the glass atrium and new rooms in mountain hub style, the hotel shines in a new guise. At the Hilton Munich Airport, conference guests and event planners will find everything you wouldn't normally expect to find in an airport hotel: a Mountain Hub Spa with pool, a gym, saunas and treatment rooms, an Executive Lounge with outdoor terrace and even a star restaurant for gourmet lovers. By the way: the recently opened Mountain Hub Gourmet received its first Michelin star with Stefan Barnhusen, making it the only star restaurant at an airport in Europe.
Motorworld München is an impressive meeting place - not only for car fans. The Freimann district of Munich is home to supercars, sports cars, classic cars and limited editions from over 30 of the world's most exclusive vehicle brands - Mercedes, Porsche, BMW, McLaren, Rolls Royce, Bugatti, Lotus, Morgan, AMG, Ferrari and many more. Motorworld München is also an international conference and event location with over 25 event rooms. Its event halls Zenith, Kesselhaus and Kohlebunker are well-known in the concert, event and trade fair scene beyond the borders of Germany. Very special are the three themed rooms dedicated to the rally legends Hans-Joachim "Strietzel" Stuck, Leopold "Poldi" Prince of Bavaria and Walter Röhrl/Christian Geistdörfer. There is also the four-star AMERON München Motorworld hotel with 156 design rooms, six premium suites and three Car & Bike Studios, which allow guests to park their cars or motorbikes in their own rooms. The culinary offer at the Motorworld is also international.
Travelling, getting to know interesting places and immersing oneself in foreign cultures - this is the special everyday life of the Professional Congress Organiser EUROKONGRESS. Even though physical travel was not possible in the past two years, they still travelled virtually. The virtual character of numerous events made them even more international. Participants from all over the world followed the livestreams and met on virtual event platforms. Now, however, the EUROKONGRESS staff are looking forward to being "on site" again. However, the virtual part of events remains in their luggage, so that participants from all over the world can continue to take part.
Since the major renovation of the conference centre in 2015, they have been an integral part of the event portfolio of the hbw ConferenceCenter in the Haus der Bayerischen Wirtschaft in Munich: the four permanently installed interpreting booths in the largest event room of the ConferenceArea on the ground floor. Located on the control level above the Europasaal, they offer the ideal conditions for simultaneous interpreting in up to four other languages. In combination with virtual and hybrid event concepts, the interpreting booths can be used to realise international general meetings, congresses, conferences and events on a large scale. On-site or as a webcast, today's technology allows for all imaginable possibilities and thus reaches people all over the world at the right time in the right language