Following IMEX Frankfurt, the Munich Convention Bureau and some of its partners welcomed event planners from the USA and Canada to Munich for a FAM trip.
"Corona threw a lot of our plans out the window, but now travel to Europe is possible again for people from North America and we are very happy that we were finally able to make up for this long-planned FAM trip," says Lumi Hilchey, Regional Director USA/Canada at the German Convention Bureau in New York. "The interest in the trip to Germany, which holds a top position among popular meeting destinations worldwide, was great after such a long time: 15 participants from the USA and Canada had registered for the FAM trip to Munich." The programme already started at the end of the Frankfurt IMEX at the Munich stand. Together and in a climate-friendly way, the 15 participants travelled by train from Frankfurt directly to Munich.
"The interest in the trip to Germany, which holds a top position among popular meeting destinations worldwide, was great after such a long time: 15 participants from the USA and Canada had registered for the FAM trip to Munich."
The contemporary 5* design hotel Sofitel Munich Bayerpost, where the group spent the next few nights, is so close to the train station that the participants could easily walk from the main station to the hotel. After check-in, the group went to another location, the Aloft Munich, for dinner and a short tour of the hotel.
In the following two days, the event planners visited several hotels to get an impression of the different conference and accommodation options in the congress city of Munich. There were short tours of the Sofitel Munich Bayerpost, the LOUIS Hotel, the Hotel Bayerischer Hof, The Charles Hotel a Rocco Forte Hotel, the Hilton City and the Adina Hotel Munich, located in the new city quarter Werksviertel-Mitte. There, the group visited the trendy Fitzroy restaurant on the 14th floor for lunch and enjoyed the unique view of the city and the Alps. The event planners also enjoyed visits to the venues Messe München, BMW Welt, the Event Factory in Werksviertel-Mitte, the Park Café, the PresseClub München and the Design Offices Atlas.
Reliably and quickly, the transfer provider Autobus Oberbayern took the group to the various destinations of the FAM trip. Autobus Oberbayern not only has a particularly modern fleet of vehicles, but also one of the largest in Bavaria, ranging from minibuses and coaches to exclusive premium buses with VIP facilities and WLAN. The chauffeur and limousine service Interline Munich also took over a day tour during the trip as well as the transfers to Munich airport. Particularly practical: Thanks to a practical online tool on the Interline website, you can calculate the exact costs for a planned trip within seconds.
The Americans experienced traditional Munich during a visit to the Hofbräuhaus, where they had a lot of fun with a small beer tasting. The participants particularly enjoyed the ride in the 1964 vintage bus from Autobus Oberbayern, which, after an aperitif in the ISArBAR of the Sofitel Munich Bayerpost, took them to the Bavarian welcome dinner in the Löwenbräukeller, where the alphorn players were already waiting. After the short concert, there was a guided tour of the house and a small beer tasting for refreshment. Afterwards, the staff served typical Bavarian dishes - Obazda, Bierradi, Brezn, Pressack, Rostbratwürste, Hendl and Kaiserschmarrn - which were tasted with relish by the guests. The contrast to the classic Bavarian food was the modern dinner on the last evening in the Izakaya Restaurant in the Roomers Hotel, where another guided tour of the hotel was on the agenda.
Of course, classic sightseeing was not neglected either. An official guide from the city of Munich gave insights into the history of the city during a walking tour. And during the subsequent visit to the Press Club opposite the City Hall, the group even experienced the famous Glockenspiel on Marienplatz from a VIP perspective. A fun test drive on the Werksviertel-Mitte site with the hot rods, small soapboxes with road permission for city tours and team events, was great fun for everyone and really whetted their appetite for more.
The 15 event planners from North America were able to gain a good impression during the days in Munich. Lumi Hilchey's conclusion of the trip was positive: "All participants were enthusiastic about the many possibilities offered to MICE groups in Munich - be it a traditional Bavarian dinner or the modern and professional meeting facilities in hotels and other locations in the Bavarian capital."
The trip naturally took place under the current hygiene and safety rules #SafeBusinessTrips of the German Convention Bureau.