Participants at the 2022 incentive trip of the Brazilian company VIBRA in Munich.

Case Study

An unforgettable incentive for the top-performers of VIBRA from Brazil

470 Brazilian entrepreneurs from the company VIBRA Energia waited eagerly for their incentive trip to Munich for more than 800 days due to multiple postponements caused by the Covid-19 pandemic. The anticipation was correspondingly great. From 20 to 26 August 2022, the time had finally come and the city of Munich was able to score points with its Bavarian way of life, a varied supporting programme and two unforgettable evening events.

The company VIBRA Energia is the largest distributor and marketer of petroleum derivatives and biofuels in Brazil and Latin America. Every year, the company invites the petrol station operators with the best performance to an incentive trip. In May 2020, the destination was supposed to be Munich. But then the pandemic hit the world and the event had to be postponed several times. Liberty International Deutschland GmbH, responsible for the planning of the incentive in Munich, continuously supported the client in checking the availability of all service providers for possible new dates and the subsequent rebooking for the new event date. In August 2022, more than two years later, the event could finally be held as planned.

Creative ideas, local expertise and a reliable service provider network

Liberty International Deutschland GmbH is part of the Liberty International Tourism Group - the largest owner-managed Destination Management Company (DMC) in the world, with more than 70 offices covering over 90 countries. For over 30 years, the agency has been organising unforgettable travel experiences and extraordinary events for its global clients. The multilingual team at the Munich, Berlin, Düsseldorf and Frankfurt offices has key expertise in the tourism and MICE industry throughout Germany. For the incentive in Munich, Liberty worked closely with VIBRA Energia and two Brazilian agencies commissioned by the end client for international travel logistics and technical event design.  "Such big events are only possible as a team," says Markus Pietrzik, CEO Liberty International Deutschland GmbH. "This fantastic event showed a perfect cooperation between Liberty, the two Brazilian agencies involved and the end client VIBRA. We are also very happy that we can completely rely on our service providers and partners in Munich, which meant that even the many last-minute changes could be mastered together."

Personal care at the airport and a warm, traditional Bavarian welcome at the hotel

Due to the company's internal guidelines, the arrival and departure were separated into two consecutive days. In cooperation with Munich Airport, a Portuguese-speaking guide from Brazil was posted behind the security checkpoint to bridge the language barriers and help with any problems and questions. In addition, the guests received a voucher created in cooperation with Munich Airport for their departure, which enabled them to make purchases at reduced prices in all duty-free shops with a discount code.

The incentive was thematically and content-wise related to the region. Upon arrival at the Westin Grand Hotel, a trio of the Bavarian music group "Happy Bavarians" welcomed the participants at check-in in traditional dresses. Having a first Bavarian beer, the guests were happy to be able to chat with old colleagues and friends again after a two-year break from Covid-19 and directly started to dance together to Bavarian music. The Bavarian theme was also reflected in the event design: among others, small maypoles decorated the foyer of the hotel, where the guests were accommodated, and personalised gingerbread hearts were presented as a farewell gift.

Various activities with a mix of adrenaline, action, culture and enjoyment

When registering for the event, all participants were allowed to put together their own individual  activities programme for the entire stay. Liberty International Deutschland GmbH paid special attention to offering a wide range of activities. In addition to a classic city tour, a beer tour through the historic old town and an exciting brewery tour through the Spaten-Franziskaner brewery were offered. Here, the guests got to know the German brewing culture and also tasted freshly tapped beers. In addition to Munich’s highlights, the guests had the opportunity to explore the idyllic foothills of the Alps. After all, what would a stay in Munich be without a trip to the famous Neuschwanstein Castle? The fairy-tale castle is known all over the world and hardly any Munich tourist would want to miss a visit there. So every day a larger group set off to visit the magnificent castle and took some souvenir photos. 

The sports enthusiasts did not miss out either. They enjoyed an exclusive guided tour in the Allianz Arena with a visit to the players' tunnel and the team cabin of FC Bayern Munich. During the individual visit to the FC Bayern Museum, many souvenirs were bought.

The kart races at the world's largest indoor electric kart track at the Kart Palast Bergkirchen provided an action-packed experience. Those looking for even more adrenaline registered for the AUDI Driving Experience in Neuburg an der Donau. Here, guests were able to improve their driving skills under the guidance of instructors with motorsport experience and test their personal limits on the challenging off-road course. For car lovers who wanted to take it a little easier, there was the option of visiting BMW Welt and taking part in a guided tour of the BMW Museum.

A large team of staff from the two Brazilian agencies and local Portuguese-speaking guides was put together to provide optimal support for the guests during the activities. A logistical challenge for the agency were the dynamically changing Covid-19 rules for the activities. In cooperation with the local partners, Liberty International Deutschland GmbH nevertheless managed to ensure that all guests were able to participate in the desired activities and enjoyed their trip.

Exclusive lunch and beer tasting at the Zum Franziskaner restaurant

On the main event days, interested guests could use a shuttle bus from the Westin Grand Hotel to the city centre - ideal for those who had not booked any activities and preferred to explore the city on their own. In addition, two rooms were exclusively rented daily at the Zum Franziskaner restaurant, where guests could have lunch together. Exclusive beer tastings were also regularly offered here in several sessions.

Gala dinner at the Eisbach Studios and exuberant atmosphere at Paulaner am Nockherberg

For the awards ceremony, at which the VIBRA staff were honoured this year for their performance in 2019, the production halls of Eisbach Studios were transformed into a stunning gala dinner location. Brazilian television presenter Rafa Brites and her husband, Brazilian journalist and comedian Felipe Andreoli, hosted the evening. The event was rounded off by a customised 3-course menu, for which the caterer Gaumenfreund was also happy to cater to the guests' personal wishes. As an additional surprise for the 30 top performers, an extra dinner was organised the next evening at the high-end restaurant Käfer Schänke.

The highlight at the end of the week was the farewell party at the Paulaner am Nockherberg, where the guests were musically surprised by the Bavarian band "Die Kirchdorfer" as well as by the famous Brazilian country band "César Menotti & Fabiano". When the singer of the Kirchdorfer greeted the guests in Portuguese, everyone cheered and stormed onto the dance floor already. The mood reached its climax when the band, flown in especially from Brazil, took the stage. There was a real concert atmosphere, everyone sang along to the songs and celebrated exuberantly.

Enthusiasm among all participants and the organising team

"We noticed that all guests were delighted that the long-awaited trip was finally taking place and that they were able to get to know the city of Munich," said Svenja Mayer, Senior Project Manager at Liberty International Deutschland GmbH. "The guests were especially enthusiastic about the Driving Experience and described it as the best activity in all the years of this event series. The Brazilian organising team, which has been accompanying the event series for years, also spoke of the 'best edition ever'."

 

After long planning and many postponements, everything turned out well in the end

Barbara Zenk, also Senior Project Manager at Liberty International Deutschland GmbH, draws a positive conclusion: "After an above-average planning and preparation time of more than three years and the additional challenges related to Covid-19, we are very happy that we were finally able to show the guests Munich with all its facets and thus offer them an unforgettable stay."

 

 

November 2022

 

Photos: Liberty International Deutschland GmbH
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A couple is sitting on stones and is looking to the water of the Isar River in Munich.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

A chairoplane at the Auer Dult in Munich.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

People swimming and sun bathing at the Isar river in München with the church St Maximilian in the background.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels