IBTM World 2021 in Barcelona

The Munich Convention Bureau at IBTM World in Barcelona

At one of the world's leading trade fairs for the MICE industry, more than 3,000 top-class exhibitors from all over the world will meet an equally large audience of hosted buyers and trade visitors from November 30 - December 2, 2021. At the 34th edition of IBTM World, participants will exchange ideas on current developments in the MICE industry, network, and discuss new trends in panels and forums.

Meeting metropolis Munich - also in 2021 digital, hybrid or live

The Munich Convention Bureau is pleased to participate live at IBTM World again this year to present news and current best practices from the MICE metropolis of Munich.

In 2021, Munich has proven that meetings can be held digitally, hybrid or live with a suitable hygiene concept. The Munich Security Conference at the Bayerischer Hof, which was implemented purely digitally this year, set a good example. In addition, the first events in the Science Congress Center Munich, which made physical encounters possible again with a sophisticated hygiene concept. The first events at the Science Congress Center Munich also demonstrated that physical meetings are possible again with a sophisticated hygiene concept. Best cases like these will be presented live by the Munich Convention Bureau at its booth at IBTM World. (Booth number E80)

The Munich Convention Bureau is also pleased to present the latest openings in the state capital: For instance, the DO & CO Hotel in the heart of Munich's city center, the Adina Hotel in the Werksviertel, and the Munich Urban CoLab, which was recently visited by Queen Margrethe II.

As a leading university and scientific hub, Munich offers an ideal location for congresses, conferences and events. In addition, a variety of business sectors and a thriving economy also increase the city's attraction for experts from all over the world. Driven by its desire for continuous innovation, Munich will always inspire a creative exchange and attracts startups, especially from the tech industry.

Not unexpectedly, Munich is consistently ranked as the most livable city and popular MICE destination within Germany. The city`s unique location near the Alps, the lakes of Upper Bavaria and its numerous green spaces in the city - including the English Garden or the banks of the Isar River - offer exciting outdoor activities.


Highlights in 2022

In 2022, Munich can look forward to one of the biggest sports events since the Olympic Games 1972: the European Championships: From August 11 to 21, 2022, Europe's best athletes will compete for the coveted gold medals. Competitions take place in beach volleyball, canoe racing, climbing, athletics, cycling, rowing, table tennis, triathlon and gymnastics.


First-hand knowledge

To discover more options in Munich on how event planners can combine culture and tradition with modern and innovative locations, get first-hand information from the colleagues at the Munich Convention Bureau. They offer individual solutions, made possible by their excellent networking at all levels of the city.

In addition to consulting and coordination, acquisition is part of the service portfolio of the congress office. In order to successfully position the congress and conference metropolis of Munich in the market, the congress office works closely with the players in the Munich congress industry.


November 2021


Photos: Christian Kasper, Science Congress Center, Charly Schwarz, Thomas Klinger


Partners of the Munich Convention Bureau at booth number E80:

Autobus Oberbayern

Bayerische Zugspitzbahn Bergbahn AG

BMW Group Event Forum

Hotel Bayerischer Hof

INFINITY Hotel & Conference Resort

INTERPLAN Congress, Meeting & Event Management

K.I.T. Group Munich

Marriott International

Messe München GmbH

Olympiapark München GmbH

Platzl Hotels

Weichlein Tours + Incentives


For information about Covid-19 and your stay in Munich please have a look here.

With the new information portal corona-navigator.de, the "Federal Competence Centre for Tourism" wants to give orientation to tourism professionals. The portal offers current news, facts and recommendations for action for the tourism industry.

Companies can find information on federal economic aid on this website (in German only).

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