IBTM World Barcelona

The Munich Convention Bureau at the IBTM World in Barcelona

At the 32nd IBTM, one of the world's leading trade fairs for the MICE sector, more than 5,600 top-class exhibitors from all over the world met a like public of hosted buyers and trade visitors from 19 - 21 November 2019 for three days.

From time to time life in Munich can be so nice and simple. Somehow you always manage to find a place in the beer garden at the Viktualienmarkt, you just squeeze in, order a beer and raise your glass to those who have already been sitting there for some time. It doesn't take long to strike up a conversation; where do you come from, where are you going, do you like it here with us? The people of Munich like to let visitors from all over the world participate in the beautiful sides of Munich life.


Simply Munich, what else

This spirit of hospitality is expressed by the brand "einfach München" - "simply Munich", under which the Munich Convention Bureau, together with 20 booth partners at the IBTM in Barcelona, is promoting Munich as a cutting-edge MICE destination. Because the Bavarian capital is simply a good place to live and work. As an excellent location for business and science, Munich is the ideal meeting place to present the latest innovations and make relevant business contacts at top-notch trade fairs and congresses.

At the 32nd IBTM, one of the world's leading trade fairs for the MICE sector, more than 5,600 top-class exhibitors from all over the world will meet a like public of hosted buyers and trade visitors for three days. At the booth of the Munich Convention Bureau, the unique work-life balance in the Isar metropolis will be illustrated by an inviting beer garden atmosphere. Of course, in addition to dirndl, lederhosen, hearty snacks and enchanting impressions on LED screens, the Munich team also has a number of innovations and highlights on board for the year 2020.


News 2020

The highlight of the sporting year in Munich will be the four UEFA EURO 2020 matches, which will be played in Munich as the only German host city. The world of music will be marked by the memorial year in honour of the composer Carl Orff, whose 125th birthday is being celebrated in 2020. The new attraction "Timeride" takes you on a virtual journey through 7,000 years of Bavarian history in Munich's city centre.

The opening of MOTORWORLD Munich, a unique venue with automotive flair, and the AMERON Hotel Motorworld is planned for 2020. The Science Congress Center Munich on the TUM Campus Garching is expected to be available as a new event location from the beginning of 2020. The new congress centre is the central element of "Galileo – Neue Mitte Garching" located right next to the Garching-Forschungszentrum underground station.

Meeting metropolis Munich

Prominent and often high-ranking events underline Munich's attractiveness as a conference venue. From 21 to 23 January 2020, the International Association of Professional Congress Organisers invites you to the IAPCO Edge Seminar at the ICM in Munich. In Munich, PCOs will have the opportunity to explore an exciting MICE destination, share knowledge and further develop the meeting industry's standards of quality. www.iapcoedgemunich.org

CIRSE stands for the Cardiovascular and Interventional Radiological Society of Europe, founded in 1985, which will hold its annual congress in Munich from 12-16 September, 2020. With over 7,000 on-site visitors and over 1,250 online participants, the congress is considered the leading platform for minimally invasive therapies. www.cirse.org

One of the outstanding events of the coming year will be the One Young World Summit. From 14-17 October 2020, young managers and talents from all over the world will come to Munich to discuss the economic, social and ecological challenges of the future. Prominent personalities support the young delegates as "counsellors" in the presentation of their ideas. In the past, they included Nobel Prize winner Muhammad Yunus, actress Emma Watson and former President of Ireland and UN High Commissioner for Human Rights Mary Robinson. www.oneyoungworld.com


Expert knowledge

What there is to discover and experience in Munich, how event planners can combine culture and tradition with modern event facilities and German know-how, can be experienced first-hand with the MICE ambassadors of the Munich Convention Bureau.

They present ideas for events that are out of the ordinary and are also the right contacts for reaching out to Munich high-tech companies or top-class research institutions.



Photos: Christian Kasper

At booth F70, the Munich Convention Bureau will be joined by:

Allianz Arena / FC Bayern München

Andaz Munich Schwabinger Tor

Autobus Oberbayern

BMW Group Classic

BMW Group Event Forum

INFINITY Hotel & Conference Resort Munich

INTERPLAN Congress, Meeting & Event Management

K.I.T. Group


Marriott International Munich

Messe München Locations: Messe München, ICM - Internationales Congress Center München, MOC Veranstaltungscenter München, Conference Center Nord

Olympiapark München

Paulaner am Nockherberg

Platzl Hotels

Roomers Munich

Ruby Hotels


Steigenberger Hotel München

stöcker & friends

Weichlein Tours + Incentives


For information about Covid-19 and your stay in Munich please have a look here.

With the new information portal corona-navigator.de, the "Federal Competence Centre for Tourism" wants to give orientation to tourism professionals. The portal offers current news, facts and recommendations for action for the tourism industry.

Companies can find information on federal economic aid on this website (in German only).

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