Christmas tree at the UK Roadshow 2019.

UK Roadshow 2019

Diversity delights, opposites attract

The Munich and Hamburg Convention Bureaus joint publicity tour in England.

One of the clichés that is repeated about North and South Germans is the assertion that Bavarians and Northerners are linked to one another with intimate aversion. It is simply not true! The MICE professionals of the Munich and Hamburg Convention Bureaus are absolutely convinced of this and can even prove it. After all, in November they completed a successful roadshow together in England for the third time to present the meeting qualities of the two metropolises to potential customers in Manchester, the Midlands and London.

The differences between the two cities are an invaluable asset, as they show how multifaceted Germany is as a MICE destination. On the one hand Munich, with royal Bavarian splendour and the Alps on its doorstep, on the other hand the Hanseatic city of Hamburg, where life and economy are entirely oriented towards the sea. Opposites that complement each other wonderfully and offer English customers the added value of gaining a more comprehensive picture of Germany and establishing contacts with two attractive conference and congress destinations.

For four days, from 12 to 15 November 2019, the teams of the Munich and Hamburg Convention Bureaus completed many customer meetings in agencies as well as with corporate and association customers. In so doing, they used a new type of presentation: Using city maps and small figurines, the employees simulated a city tour, told about the MICE possibilities on site at the various locations and introduced the partners working there. Ruby Hotels and Weichlein Tours & Incentives from Munich accompanied the Convention Bureau to England.

To provide further insights, evening networking events were held in London and Manchester, which were geared towards "German Christmas". In a pre-Christmas atmosphere with music, mulled wine and culinary specialities from Germany, the guests not only learnt the important MICE news from Hamburg and Munich, they also got a quick course in gingerbread house building. Afterwards they got to compete in small teams in the big Gingerbread Challenge for the most beautiful crunchy house. Since Christmas trees and Christmas markets were welcomed with enthusiasm in England, this Christmas tradition is likely to invoke many imitators.

Stephanie Kröter, Marketing Manager Conventions of the Munich Convention Bureau, reported on her experiences in England: "Munich and Hamburg have a lot to offer both to tourists as well as for conference and congress tourism. The fact that the cities are otherwise quite different made it doubly exciting for our customers, as they were able to get to know our country from different angles. I can well imagine that we now have even more English event planners on our radar.”

 

 

Photos: Moulden Marketing
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

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In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A couple is sitting on stones and is looking to the water of the Isar River in Munich.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

A chairoplane at the Auer Dult in Munich.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

People swimming and sun bathing at the Isar river in München with the church St Maximilian in the background.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels