A homemade gingerbread house

Convention Bureau on promotional tour

Constructing Gingerbread Houses

The Munich and Hamburg Convention Bureaux on promotional tour in London and Dublin, spreading the spirit of Christmas and discovering the advanced art of constructing gingerbread houses.

An illustration of the Royal Family gathered around the Christmas tree attracted a great deal of attention among Queen Victoria's subjects when it appeared in the Illustrated London News 170 years ago. Ever since Prince Albert brought the Christmas tree from his home country of Germany, the German Christmas has been the epitome of Christmas romanticism. Not surprisingly, we find imitations of the popular German Christmas markets throughout the world, and representatives of the Munich and Hamburg Convention Bureaux were happy to act as Christmas ambassadors in London and Dublin this year in late October.

Together with the agency Moulden Marketing the MICE experts from Munich and Hamburg ventured out on a sales mission to spread the spirit of Christmas. They were joined by two hotel partners each – the Bayerischer Hof and the Marriott International in Munich, and the Reichshof Hamburg and the Scandic Hamburg Emporio – and they toured through London and Dublin to tell agencies and associations about the qualities of their cities as prime MICE destinations.

The networking events held on 30 October in London and 1 November in Dublin followed through fully on the theme of German Christmas. After a presentation of the latest MICE-relevant facts from Munich and Hamburg everyone was invited to join in the great Gingerbread Challenge. The British and Irish guests were introduced to a tradition adored by children in Germany: Building a real gingerbread house.

The 'confectioner trainees' formed small teams to create sugary houses that demonstrated their decorating skills and creativity with icing and sweets. The most beautiful gingerbread house was rewarded with a prize. Christmas music helped create the fitting atmosphere as did mulled wine and bowl food inspired by Christmas culinary specialities from Germany.

Wrapped in the cosy Advent atmosphere the British and Irish guests were even easier to convince to stage their next event in Munich or Hamburg. For who wouldn't want to indulge in German Gemütlichkeit?

 

Photo: Moulden Marketing
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A couple is sitting on stones and is looking to the water of the Isar River in Munich.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

A chairoplane at the Auer Dult in Munich.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

People swimming and sun bathing at the Isar river in München with the church St Maximilian in the background.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels