A design study of a BMW motorcycle at the Munich Creative Business Week in Munich

Munich Creative Business Week

A playground for creative minds

Munich Creative Business Week, the largest design event in Germany, is organised by bayern design GmbH and has been accentuating Munich’s and Bavaria’s significance as creative industry hubs since 2012, as well as converting Munich into Germany’s design capital.

Design transforms - Design verändert - under this guiding principle the MCBW opened and showed inspiring insights into the world of creativity and design. More than 250 events by 216 programme partners attracted over 70,000 visitors in recent years. Those interested in design can already make a note of the date of the next MCBW, which will take place from 6 to 14 March 2021 - digitally and thus accessible to the whole world.

The MCBW programme is geared towards distinct target groups. CREATE BUSINESS! – featuring conferences, workshops, conventions and lectures – addresses the professional audience, creating opportunities to network and exchange experiences and know-how. MCBW START UP connects young professionals with experts and investors. DESIGN SCHAU! with its exhibitions, campaigns and panel discussions is targeted at the general public and igniting enthusiasm for great design. Additional highlights are prestigious award shows such as the Münchner Modepreis (“Munich Fashion Award”). Or honouring the most innovative design start-ups with accolades and prizes for the first time this year.

MCBW emphasises Munich’s role as Germany’s leading design metropolis, as well as highlighting the great potential of Munich’s cultural and creative industry. Its market share within Munich’s overall economy trumps the nationwide average. MCBW aims to create ties between the design and business sector and thus promote the commercial implementation of innovative creative ideas. Living proof is the impressive list of sponsors, programme and network partners, with no shortage of prominent brands such as BMW, Microsoft and Steelcase.

Equally prestigious and exciting are the creative locations chosen as venues for MCBW. For 100 years already, Die Neue Sammlung, one of the leading design museums in the world, has been committed to collecting and curating exemplary objects. The largest design collection on the globe portrays the history of design and is presented at Munich’s Pinakothek der Moderne together with contemporary art and architecture. In its immediate vicinity is the Museum Brandhorst with its impressive façade made up of 36,000 ceramic slats in 23 colours, in and of itself an example of remarkable design. Both institutions are excellent locations for events in a cultural ambience.

The Isarforum at the Deutsches Museum served as host and home to the MCBW Forum, the central meeting point during Munich Creative Business Week. The historical conference building of the world-famous museum of science and technology offers an inspiring venue for exhibitions, lectures, panel discussions, product launches and workshops.

Fascinating modern architecture is a trademark of BMW, from the gigantic four cylinders of the corporate headquarters to the double cone glass structure of BMW Welt, one of Munich’s most exciting event locations. The BMW Museum as well as BMW Group Classic’s Aero Engine Hall await with a variety of spaces brimming with extraordinary atmosphere. Three locations, the show room in the city centre, BMW Welt and the BMW Museum, provided a classy setting for MCBW events.

How to transform an industrial monument of the 1960s, the former cogeneration plant in Sendling, into an unconventional flagship store for furniture and living design is a feat KARE Kraftwerk exhibits. The rugged industrial structure also houses a concept store with fashion and cuisine, as well as a large roof terrace that may be rented for events.

 

 

Photo: Olaf Becker/Becker Lacour
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A couple is sitting on stones and is looking to the water of the Isar River in Munich.

Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

Luxury shopping and elegant design go hand in hand in Munich. An overview.

A chairoplane at the Auer Dult in Munich.

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

People swimming and sun bathing at the Isar river in München with the church St Maximilian in the background.

Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels