Munich Creative Business Week, the largest design event in Germany, is organised by bayern design GmbH and has been accentuating Munich’s and Bavaria’s significance as creative industry hubs since 2012, as well as converting Munich into Germany’s design capital.
Design transforms - Design verändert - under this guiding principle the MCBW opened and showed inspiring insights into the world of creativity and design. More than 250 events by 216 programme partners attracted over 70,000 visitors in recent years. Those interested in design can already make a note of the date of the next MCBW, which will take place from 6 to 14 March 2021 - digitally and thus accessible to the whole world.
The MCBW programme is geared towards distinct target groups. CREATE BUSINESS! – featuring conferences, workshops, conventions and lectures – addresses the professional audience, creating opportunities to network and exchange experiences and know-how. MCBW START UP connects young professionals with experts and investors. DESIGN SCHAU! with its exhibitions, campaigns and panel discussions is targeted at the general public and igniting enthusiasm for great design. Additional highlights are prestigious award shows such as the Münchner Modepreis (“Munich Fashion Award”). Or honouring the most innovative design start-ups with accolades and prizes for the first time this year.
MCBW emphasises Munich’s role as Germany’s leading design metropolis, as well as highlighting the great potential of Munich’s cultural and creative industry. Its market share within Munich’s overall economy trumps the nationwide average. MCBW aims to create ties between the design and business sector and thus promote the commercial implementation of innovative creative ideas. Living proof is the impressive list of sponsors, programme and network partners, with no shortage of prominent brands such as BMW, Microsoft and Steelcase.
Equally prestigious and exciting are the creative locations chosen as venues for MCBW. For 100 years already, Die Neue Sammlung, one of the leading design museums in the world, has been committed to collecting and curating exemplary objects. The largest design collection on the globe portrays the history of design and is presented at Munich’s Pinakothek der Moderne together with contemporary art and architecture. In its immediate vicinity is the Museum Brandhorst with its impressive façade made up of 36,000 ceramic slats in 23 colours, in and of itself an example of remarkable design. Both institutions are excellent locations for events in a cultural ambience.
The Isarforum at the Deutsches Museum served as host and home to the MCBW Forum, the central meeting point during Munich Creative Business Week. The historical conference building of the world-famous museum of science and technology offers an inspiring venue for exhibitions, lectures, panel discussions, product launches and workshops.
Fascinating modern architecture is a trademark of BMW, from the gigantic four cylinders of the corporate headquarters to the double cone glass structure of BMW Welt, one of Munich’s most exciting event locations. The BMW Museum as well as BMW Group Classic’s Aero Engine Hall await with a variety of spaces brimming with extraordinary atmosphere. Three locations, the show room in the city centre, BMW Welt and the BMW Museum, provided a classy setting for MCBW events.
How to transform an industrial monument of the 1960s, the former cogeneration plant in Sendling, into an unconventional flagship store for furniture and living design is a feat KARE Kraftwerk exhibits. The rugged industrial structure also houses a concept store with fashion and cuisine, as well as a large roof terrace that may be rented for events.