The sky above the Olympic Park: A ride on the Ferris Wheel is rewarded with uplifting views.
Covid-compliant Conferences

MICE events in Munich – Here we go again!

The events industry in Munich is coming to life again. The relaxation of the rules on the coronavirus already makes small-scale events possible again, and congresses and trade fairs can take place as of 1 September. The Munich Convention Bureau and its event and hotel partners are in the starting blocks and are looking forward to welcoming conference and congress guests once again in Munich.

The initial relaxation of the corona rules for events has the event and conference industry jumping for joy: As of 1 September, trade fair and congress operations may resume in Bavaria (Bavarian State Ministry of Economic Affairs, Regional Development and Energy). The Munich Convention Bureau is pleased to already be able to support event planners in the organisation and implementation of upcoming events and is immediately available to provide planning advice and assistance.


Optimum advice and support: The Munich Convention Bureau is looking forward to visitors

The Munich Convention Bureau and its MICE partners are on the launch pad for trade fairs and congresses in the second half of the year and are already looking forward to welcoming event guests again in the Bavarian capital. The hotel, catering and event partners have adapted their services and offerings to the current corona regulations and are well prepared. The Consulting Service of the Munich Convention Bureau is in close contact with all partners and has access to the latest data and information on the spatial concept of the partners' premises in order to provide the best possible advice. This enables conference and event planners to be fully supported and brokered.

Munich is optimally prepared to welcome congress and trade fair guests again from 1 September and is looking forward to numerous events in the Bavarian capital. The Munich Convention Bureau and its partners are doing everything in their power to create unforgettable events even in corona times.


#muenchenhältzamm & "Summer in the City" – initiatives to promote the Munich economy

To attract visitors and boost the local economy, the City of Munich, supported by Munich Tourism, the Munich Convention Bureau and other partners, has launched the #muenchenhältzamm (Munich sticks together) and "Summer in the City" initiatives. The website is a platform where restaurants, service providers, shops and businesses can register and indicate their current opening hours and services. There were over 800 registrations in no time at all. The website also offers event planners a good overview.

With the "Summer in the City" initiative, Munich wants to support travelling showpeople and market traders in particular – and offer an additional tourist incentive. The travelling showpeople otherwise known from the Oktoberfest will be allowed to set up in various public places throughout the city, thus helping to bring back a bit of Munich's joie de vivre to locals and visitors alike.


Trade fairs and congresses from 1 September – what's allowed?

According to an announcement by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy, trade fair and congress operations may resume in Bavaria from 1 September. When planning a trade fair or congress, organisers must comply with the requirements of the state protection and hygiene concept. This stipulates that visitors must keep a distance of 1.5 metres and always wear a face mask indoors. Exhibitors, visitors and service providers must register when entering the exhibition or congress site to ensure that there is a maximum of 1 visitor per 10m² of event space on the site. Organisers must have a hygiene concept, a cleaning and disinfection plan and a ventilation and parking concept. All current regulations for trade fairs are available here and on the Messe München website.


Optimistic outlook – new trade fair formats and upcoming highlights

Munich is optimistic about the second half of 2020 and is already looking forward to bringing new trade fair formats to the Bavarian capital – such as hybrid conferences.

We are already starting in September: from 1 - 2 September the SMX, Germany's largest conference for search marketing, will be held as a hybrid event at the ICM – International Congress Center Munich. The Digital Future Congress will follow on 17 September, also as a hybrid event in the MOC of Messe München, with over 100 exhibitors, 50 lectures and workshops.

In October (14 – 15) another hybrid event will take place in Munich: the EXPO REAL Hybrid Summit. The Conference for Property and Investment will provide both a physical and virtual meeting place for the real estate industry. The format, consisting of a conference in the ICM – International Congress Center Munich and a simultaneous digital edition, was developed by Messe München.

Also at the beginning of September (1 – 3) the Fabric Days will take place at the MOC with more than 300 international exhibitors. Fabric Days is a business-focused special event providing a platform for those exhibitors and agents who can and want to exhibit in Munich. The event takes place in compliance with the current safety and hygiene measures.

The coming year will also bring highlights that Munich is already looking forward to: In April 2021 (23 – 26) the One Young World Summit will take place in world-famous event locations in Munich, including the BMW Welt, the Olympic Park and the Olympic Hall.

In 2021 the Internationale Automobilausstellung IAA (International Motor Show) will be coming to Munich. It will be held from 7 – 12 September on the grounds of the Messe München. The German Association of the Automotive Industry (VDA) and Messe München recently presented the concept for the IAA 2021. It promises to be a novel event concept with highlights, discussions and exhibits that will attract Munich residents and guests from all over the world.  

Munich will also be the host city to four UEFA EURO 2021 games next year and is looking forward to welcoming numerous international guests to the Bavarian capital.



Photo: Frank Stolle


With the new information portal, the "Federal Competence Centre for Tourism" wants to give orientation to tourism professionals. The portal offers current news, facts and recommendations for action for the tourism industry.

For more information about your stay in Munich please have a look here.

Convention bureau

Overview: Conference Hotels

Discover Munich

Overview: Trade Fair Hotels