View of the old town of Munich.

Convention Bureau

Communication strategy

The Munich Convention Bureau remains true its communications strategy, which was successfully launched last year. The focus continues to be on intensive, partnership-based exchange with Tourismus Initiative München e.V. (TIM e.V.) and all partners of the City of Munich. In addition, the convention bureau is looking forward to reinforcements in its highly qualified team.

#simplymunich – #simplyyourpartner

At the end of January, the Munich Convention Bureau in the Department of Labour and Economic Development presented the continuation of the #simplymunich - #simplyyourpartner campaign, which was successfully launched last year to all Munich partners during a digital kick-off event.

At the heart of the campaign, this year is based on six pillars: Reunion (#simplyreunite), internationality (#simplyinternational), sustainability (#simplygreen), sporting activity in any form (#simplyactive), success concepts (#simplysuccessful), and uniqueness (#simplyunique). The #simplyunforeseeable phase from last year will remain in place in 2022 so that unforeseen events can be responded to flexibly in terms of communication.

The chosen hashtags that will accompany the campaign throughout the year are based on the learned hashtag of the Munich Convention Bureau #simplymunich. "The entire brand communication, as well as image building and community management in the social media channels of the congress office with a focus on MICE, will thus be successively strengthened," says Benedikt Brandmeier, Head of the Tourism, Events and Hospitality Division in the Department of Labour and Economic Development.

In 2022, the aim is to demonstrate the advantages and attractiveness of the MICE-city Munich to national and international event planners, associations, agencies, companies as well as all other service providers through the PR and communication measures, which are in the area of tension between tradition and innovation. Clemens Baumgärtner, Head of Department of Labour and Economic Development of the city of Munich, emphasizes:

"The strategy involves all partners of the Munich Convention Bureau and continuously offers numerous opportunities for active participation. The intensive, partnership-based exchange with Tourismus Initiative e.V. continues to be a priority."

The main goal is to "boost" the event industry in 2022 in cooperation with TIM e.V.. "Regarding this, the focus will be on creating platforms for the Munich MICE industry concerning sales, acquisition, customer loyalty, and image enhancement, as well as for the leading trade fairs, including IMEX Frankfurt, ibtm World and IMEX Las Vegas. The ProfTreff will also be organized in cooperation with the Munich Congress Alliance to network Munich's scientific community," states Benedikt Brandmeier, Head of the Tourism, Events and Hospitality Division in the Department of Labour and Economic Development.

News from the team of the Munich Convention Bureau

Martina Bürger is back from parental leave with immediate effect and, as Marketing Manager, is mainly in charge of the partnerships with Ludwig-Maximilians-Universität München and TU München as well as the preparation of the annual ProfTreff.

Janine David-Steinhart continues as Deputy Head of the Munich Convention Bureau under Jörg Bauler. Furthermore, she is responsible for the "Congresses" area, the support of key account customers, and the strategic PR orientation. Wiebke Heerbeck is also responsible for the "Incentives" area in 2022 and manages the PR activities of the convention bureau. Sigrid Smuda-Fröschl is the right contact person regarding the partner management and the trade-fair organization of the Munich Convention Bureau.

 

February 2022

 

Photo: Christian Kasper
Convention bureau
Rooftop view of Munich with the skyline of the Alps in the background.

MICE Destination Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau staff sit on steps.

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Conference Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

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In a nutshell: the most important sights at a glance.

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A young man and a boy are sitting on the ground in front of paintings in the Alte Pinakothek in Munich.

Pure cultural pleasure

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

World-class museums, legendary stages, impressive galleries: Munich offers pure cultural pleasure!

The Siegestor at Ludwigstraße in Munich in autumn

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A man with curly hair is sitting in a beer garden in Munich and is smiling.

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

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Munich stories

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

Welcome to Munich! Learn more about Munich's most beautiful spots and its residents.

"Sphere" by Olafur Eliasson in the Fünf Höfe in Munich.

Elegant and exclusive

Luxury shopping and elegant design go hand in hand in Munich. An overview.

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Relaxation and fun

There is no better place to relax and have fun than in Munich's green oases.

There is no better place to relax and have fun than in Munich's green oases.

Eibsee nearby Garmisch in the surrounding region of Munich taken from the air with a drone.

Munich and its mountains

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Hiking, mountaineering, kiting, skiing: the local mountains are a recreational paradise. 

Overview: Trade Fair Hotels