Convention Bureau

Communication strategy

The Munich Convention Bureau is back with news. The team around Jörg Bauler is pleased about highly qualified personnel growth. The Convention Bureau also presented its strategy for 2021 this week. This continues to include an intensive exchange in partnership with the Tourismus Initiative München e.V. and all partners of the City of Munich.

The team of the Munich Convention Bureau

Wiebke Heerbeck joined the team of the Munich Convention Bureau in September 2020 and is responsible for the "Incentives" area as Marketing Manager. Janine David-Steinhart took over the deputy management of the Munich Convention Bureau under Jörg Bauler and is responsible for the "Congresses" area. Sigrid Smuda-Fröschl is the right contact person for all topics concerning the partner management of the Convention Bureau and the organisation of trade fairs; Isolde Fuchs is happy to provide information for event enquiries.

Further information and contact details can be found here: Convention Bureau - About Us


Simply Munich – Simply your Partner

This week, the Munich Convention Bureau and the Tourismus Initiative München e.V. presented the new communication strategy for 2021 to all Munich partners.

This is based on five thematic pillars that can be flexibly shifted or exchanged according to the modular principle: Recovery (#simplyyourpartner), Innovation (#simplyinnovative), Sustainability (#simplysustainable), Technology (#simplysmart) and Social Responsibility (#simplyresponsible). Due to the current situation, the communication plan has been extended to the first quarter of 2022, as, among other things, many events have already been postponed and thus the transition into the next year will take place without a break (#simplyunforeseeable). The chosen hashtags that will accompany the campaign throughout the year are based on the learned hashtag of the Munich Convention Bureau #simplymunich.

The aim is to show international event planners, associations, agencies, cooperates and all other service providers the advantages of the City of Munich in the MICE context, which are around tension between tradition and innovation. The strategy includes all partners of the Munich Convention Bureau and offers numerous opportunities for active participation. The focus is on the re-launch of the event industry. Together with all its partners, the Munich Convention Bureau is well prepared for Day X, when events can once again be held in analogue or hybrid form, and is in close contact with event planners, associations, and agencies.


March 25, 2021


Photo: Christian Kasper


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