With “GG Bavaria”, one of the most important events for gamers in Bavaria, is coming to Munich on March 29 and 30. The gaming event will take place in the Small Olympic Hall for the first time, as the number of visitors has doubled in recent years.
GG Bavaria is also focusing on growth in terms of content: the trade fair will kick off this year with a new conference format, the “Business Day” on 28 March, which will be attended by the Bavarian Minister of State for Digital Affairs, Dr. Fabian Mehring, as well as numerous top-class speakers from the international games industry.
The gaming industry has developed into a global phenomenon that appeals to millions of people. The events surrounding video games and e-sports attract not only players, but also sponsors, media and gaming enthusiasts from all over the world. These events not only promote the city's economic development, but also strengthen Munich's image as an innovative and sustainable MICE destination for events.
Another outstanding example of such an event is the League of Legends tournament, which took place in the Olympic Hall in summer 2024. Hosting the LEC finals not only brought top sporting performances to Munich, but also significant economic benefits. The influx of fans from all over the world - over ten thousand attended live on all three days, while hundreds of thousands watched the event via livestream - is stimulating the local economy and creating new business opportunities.
The gaming industry is hugely important for Munich as a MICE destination. The city has the opportunity to position itself as one of the leading gaming hubs in Germany and Europe. With events such as League of Legends and GG Bavaria, Munich not only demonstrates its versatility as a venue, but also its commitment to innovation and growth in the ever-changing world of gaming.
