Bits & Pretzels

Munich's innovation fair

A story of success in Munich: the idea of representatives from the Munich start-up scene getting together for a cosy breakfast of veal sausage grew to become an international conference for entrepreneurs.

Bits & Pretzels has taken place in Munich every year since 2014, and it runs over the course of three days during Oktoberfest. Alongside young, aspiring entrepreneurs, some of the most successful founders in the world attend this event in Bavaria, to tell their story of success and share advice.

Networking clearly plays an important role, and the agenda also includes items such as inspiring keynote speeches, workshops, discussions and a pitch competition for start-ups. Traditionally, Bits & Pretzels ends with the tried-and-tested get-together at Oktoberfest, where attendees enjoy beer and chicken.



Photo: Dan Taylor Heisenberg


See you again in Munich! Hotels and guesthouses are looking forward to welcoming you, museums and galleries are open, guided tours are possible, and gastronomy is allowed to serve guests inside and outside. Strict hygiene regulations apply to all attractions and service providers. All important information about the coronavirus and your stay in Munich can be found here. See you soon in Munich!