Bits & Pretzels

Munich's innovation fair

A story of success in Munich: the idea of representatives from the Munich start-up scene getting together for a cosy breakfast of veal sausage grew to become an international conference for entrepreneurs.

Bits & Pretzels has taken place in Munich every year since 2014, and it runs over the course of three days during Oktoberfest. Alongside young, aspiring entrepreneurs, some of the most successful founders in the world attend this event in Bavaria, to tell their story of success and share advice.

Networking clearly plays an important role, and the agenda also includes items such as inspiring keynote speeches, workshops, discussions and a pitch competition for start-ups. Traditionally, Bits & Pretzels ends with the tried-and-tested get-together at Oktoberfest, where attendees enjoy beer and chicken.



Photo: Dan Taylor Heisenberg


Due to the coronavirus, several events in Munich are postponed or cancelled. Please check the websites of the hosts and institutions to find out whether events are taking place or visits are possible. For more information about your stay in Munich please have a look here. The tourist information offices at Hauptbahnhof (central station) and at Marienplatz are closed until further notice.

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