The Munich local love ambassadors have gathered in front of a wall of graffiti for a group photo.

Tips from the Local Love Ambassadors

Munich, a city of diversity and contrasts, holds hidden treasures in each of its neighborhoods. Here, you'll discover well-guarded secrets from prominent personalities, the creators, and shapers of the city, about the unique neighborhoods where they live and work. You will also get insights into their professions in exciting expert talks. Immerse yourself in the colorful variety of Munich's neighborhoods, and be guided by the inspiring recommendations of our neighborhood ambassadors.

Local love

Munich Ambassador Laura Schieferle laughs into the camera and stands in front of the colourful exterior façade of the Brandhorst Museum.

Questionnaire: Laura Schieferle

The best place for a sundowner, Laura Schieferle?

We would like to introduce our Munich ambassadors through this questionnaire. This time featuring: Laura Schieferle, Branch Manager of Kunstareal München (Art Quarter).

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Local love

Action art: more than 3000 oversized poppies at Königsplatz in Munich

Expert talk with Laura Schieferle

"The Kunstareal will never be finished, it is constantly evolving"

Laura Schieferle, head of the Kunstareal office, explains why the constant change in this neighbourhood is so important and what there is to discover here.

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Local Love

Julius Brantner stands in his bakery and smiles at the camera.

Questionnaire: Julius Brantner

Isar or Eisbach, Julius Brantner?

With this questionnaire, we introduce our Munich ambassadors. This time featuring: Julius Brantner, founder of the bakery of the same name.

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Local Love

A crusty loaf of dark bread from the Julius Brantner bakery in Munich

Expert talk with Julius Brantner

“Baking is a natural process that should not be rushed“

A conversation about sourdough trends, the importance of resting the dough and pretzels vs. “Brezn”.

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Local Love

Carolin Engelhardt, the founder and creative director of "Münchner Dirndl" Manufaktur.

Questionnaire: Carolin Engelhardt

What does Munich sound like, Carolin Engelhardt?

In this questionnaire, we introduce our Munich ambassadors. This time: Carolin Engelhardt, founder and creative director of "Münchner Dirndl" Manufaktur.

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Local Love

A selection of dirndls in the "Münchner Dirndl" manufactory.

Interview with expert Carolin Engelhardt

“The beauty of the traditional dress lies in its timelessness”

Carolin Engelhardt, founder and creative director of “Münchner Dirndl“-Manufaktur, gives an insight into the world of dirndls and why tradition is still alive today.

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Video: Local Love Munich

Local Love

Cabaret artist Claudia Pichler stands in traditional costume on a balcony of an Oktoberfest tent.

Questionnaire: Claudia Pichler

What is your favourite Bavarian word, Claudia Pichler?

With this questionnaire, we introduce our Munich ambassadors. This time: Claudia Pichler, cabaret artist.

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Local Love

Cabaret artist Claudia Pichler stands on a stage and plays a guitar.

Expert talk with Claudia Pichler

“Not losing your sense of humour – that's indeed a Bavarian trait”

If anyone can explain Bavarian humour, it's Claudia Pichler. A conversation about Bavarian humour, the Bavarian way of life and the language, translated into standard German.

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