Between 7 and 12 September 2021, the International Motor Show (IAA) is being held in Munich for the first time. Titled IAA Mobility, it will appeal to a wide range of people, with its main focus on climate protection and sustainability. On the most beautiful squares in Munich's city centre, the international mobility industry and numerous start-ups are presenting the trends of the future. Solar-powered cars are part of this too. A 12-kilometre test track connects the city centre with the Munich Messe exhibition centre. Here, guests can board autonomous shuttles and try out electrically driven cars, bicycles and scooters for themselves.
The IAA MOBILITY is the world's largest mobility exhibition. Over 1000 companies and speakers come to Munich to explain and discuss paths to the emission-free electric mobility of the 21st century. While the experts discuss ideas, above all in the halls of the Munich exhibition centre, most of the events are open to anyone who’s interested.
At the summit on the exhibition grounds, leading public figures from politics and business such as the German Chancellor Angela Merkel, Bavarian Minister-President Markus Söder, CEOs of major car companies and experts from science and society will have their say. On the weekend of 10 to 12 September, this event is also open to the public. The perfect opportunity to pay a weekend visit to the IAA!
It is definitely worth planning a few days in Munich around the exciting visitor programme. Our IAA travel package, including two nights in a hotel of your choice and the Munich Card, could be the perfect choice for you. Visits to the exhibition and sightseeing can be combined, since most of the events are open air and held in Munich’s beautiful old town – open skies instead of artificial light!
The new OPEN SPACE concept is quite literally bringing a breath of fresh air to the exhibition. The stages where you can see cars and e-bikes, listen to lectures, debate and enjoy great food are spread across the city centre. Admission to the IAA MOBILITY OPEN SPACE in the city centre is free of charge. That said, a special Experience Ticket means you get benefits such as advance booking of test drives via the app.
The IAA main stage is on Königsplatz, against the backdrop of the Glyptothek museum and its collections of Greek and Roman sculptures and the State Collections of Antiquities. Here, premium exhibitors will be introducing their very latest innovations. The surrounding stands will ensure you’re fed and watered in the very best Bavarian style, offering white sausages, white cabbage salad and the traditional cheese dish of “Obatzta”.
On Odeonsplatz, you won’t just find exhibitions by well-known car companies, but also art, including the impressive “Munich” installation by Janet Echelman.
At the Hofgarten, you could rent an e-bike by a big name brand and try it out right around the corner in Brienner Strasse and on the Marstallplatz. You’ll find a tough track here with steep curves, perfect for testing. The IAA Kids World is also on the Marstallplatz, where there’s plenty of space for young children to climb, get their faces painted or get their kid’s driver licence on a specially set up track.
From there, you can visit the Bavarian Ministry of Agriculture, where you can test everything that Bavarian cuisine has to offer at culinary stands in the courtyard.
In the very heart of the city, on Munich's Marienplatz, you will find yet another stage, the CITIZEN LAB. Here, in addition to the various interest groups, the public can also stand up to speak. It’s not just famous guests that can speak about the future of mobility on this stage – everyone interested is welcome to ask questions; the new IAA MOBILITY sees itself as an interactive event.
All the exhibition sites can be easily reached via the BLUE LANE, the environmentally-friendly test track specially set up for the IAA. It takes you through the entire city centre to the Munich exhibition centre, where fans of bikes and classic cars will be sure to feel at home with the OPEN SPACE EXTENDED.
The BLUE LANE is a unique opportunity to test the latest generation of electric cars. In total, more than 250 vehicles are available for a test drive. These include, among others, cars by Audi, BMW, Cupra, Dacia, finn.auto, Ford, Holoride, Hyundai, Mercedes-Benz, Mini, Mobileye, Obrist, Polestar, Porsche, Qualcomm, Schaeffler, Valeo, VW as well as WEY and XEV.
It’s easy to book the 20 to 120 minute test drives ahead of schedule with an “Experience Ticket” in the IAA MOBILITY app. E-kick scooters, e-bikes and e-scooters can also be tried out. More than 20 exhibitors from the micromobility field are providing their latest innovations for a test drive. No ticket or app is required for this, an ID card is sufficient as a deposit.
All the information about tickets for the IAA can be found here.