The Munich model

Acting in partnership

Strong together for Munich

“It hasn’t always been easy. It’s taken a lot of sweat, hard work and the odd endless meeting to get there. But we all agree: it is the way to produce the greatest potential for innovation.” (Geraldine Knudson, Director, München Tourismus)

Since 2012, the City of Munich has been working on tourism marketing as part of an official partnership with the Tourismus Initiative München (TIM, Munich Tourism Initiative) e.V. The Munich model for collaboration, involving around 200 service providers from the Munich tourism industry under the TIM umbrella, is unique in Germany, and has proven to be an efficient and powerful form of partnership with the local tourist industry. The city and the industry both benefit from the advantages offered by networked ideas and actions to spread their shared tourism message outside the city.

The partners are also working together on establishing Munich as a leading European metropolis of culture and enjoyment, both in Germany and abroad. All partners are benefiting from their close collaboration as part of the tourist network. Above all, however, this united front is strengthening Munich’s public image with regard to tourists. Together, the partners all feel a duty to strive for tourism growth that supports the welfare of the city and ensures that Munich’s authenticity is maintained.

 

How does the Munich model work?

Both the Tourismus Initiative München (TIM) e.V. and the City of Munich contribute equally to a tourism fund. The Tourismuskommission (Tourism Commission), which consists of 7 city councillors and the 7 members of the TIM Board of Management, decides on how this tourism budget is used. The management of München Tourismus attends the meetings of the Tourismuskommission as a guest.